When we started working with them, there was a complex organization with independent budget execution for each insurance product.
The lead management was very challenging. They launched an initiative to have autonomy with marketing campaigns, but all the leads had to be centralized. During this time, we also faced unique challenges, like in 2017 when it's main competitor launched the first insurance e- commerce in Peru. We helped them build their first insurance e-commerce in 4 months. It allowed preventing this digital channel from becoming a competitive advantage that takes away market position.
Over time, with the increased digital assets, they needed proper infrastructure management and other DevOps needs.