product stategy

Product Strategy Services

Goal

Understand business goals, user needs, and existing processes to align the team with a clear strategic vision, ensuring successful product development.

Key Activities

Contrast customer behaviors with current offerings

Compare customer expectations with existing products or services.

Identify business gaps and opportunities to address unmet needs

Analyze competitors, industry best practices, and internal processes

Prioritize quick wins to deliver immediate value

Plan long-term efforts to support strategic growth and improvement

Example

Holding strategic workshops with a bank to identify inefficiencies in customer onboarding and create a roadmap for a digital solution to increase savings account openings, average ticket size, and operational efficiency.

Goal

Design holistic services that deliver seamless, cohesive user experiences across multiple channels while optimizing business operations.

Key Activities

Service blueprinting

Process optimization

Engagement strategy development

Customer Journey Mapping

Back-End process analysis

Example

Designing an online customer service system that offers responsive support alternatives based on the nature of the interaction and level of complexity, ranging from a fully automated chatbot to a call center or a specialized support team.

Goal

Validate product ideas, uncover user needs, and define core features to ensure the product effectively solves the right problem.

Key Activities

Conduct user research and interviews

Identify market trends and gaps.

Validate concepts through user testing.

Analyze and refine product features.

Prioritize feature enhancements.

Prototype, test new features and iterate

Example

Validating and designing a mobile app for a smart city that connects its citizens and their needs to the development plans of local government and commercial areas.

Goal

Ensure that the product meets market demand by validating ideas, understanding user needs, and refining offerings for optimal fit.

Key Activities

Conduct user research and interviews

Test concepts with real users

Develop a Go-to-Market Strategy.

Identify audience needs.

Gather feedback to refine products.

Example

Testing a new fitness app concept with potential users to validate that its features are perceived as more valuable than those of competitors and ensure it meets their workout needs before launch.

Goal

Design and implement a scalable, reliable, and efficient architecture for software or digital products that meets both technical requirements and business objectives.

Key Activities

Define architecture requirements.

Select technology stack.

Establish development and deployment workflows.

Design system architecture.

Create architectural diagrams.

Define non-functional testing requirements.

Example

Designing a cloud-based architecture for a SaaS product that supports rapid scaling while ensuring data security and user accessibility

Engagement Models

When a business makes the strategic choice to delegate efforts, it becomes crucial to take into account the distinct requirements and aspirations of the organization.
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Various outsourcing models are available to align with the company's primary strengths and to accomplish its desired outcomes. Broadly speaking, there are three primary models of outsourcing that businesses can opt for.

01. End-to-end project

We see your project through to completion. Promise.

I want this for my project

02. Staff Augmentation

The power of a Tektonian working as your extended nearshore team.

I want this for my project

03. Agile Teams

Make your ideas come to life easier and quicker.

I want this for my project

Engagement Models

When a company decides to outsource its software development, it's important to consider the unique needs and goals of the business.

Different outsourcing models can be employed to complement the company's core competencies and achieve its objectives. In general, there are three main models of software development outsourcing that companies can choose from.

01. End-to-end

We see your project through to completion. Promise.

I want this for my project

02. Staff Augmentation

The power of a Tektonian working as your extended nearshore team.

I want this for my project

03. Agile Teams

Make your ideas come to life easier and quicker.

I want this for my project

Empower your decisions with strategic clarity

Innovation thrives by identifying gaps and unmet needs, using research and service mapping to drive informed decisions and elevate products.

Product Strategy Services

Goal

Key Activities

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What set us apart

What we’ve done

Creating a new way of building your house

An Innovative Lab Results Web Portal

Patient engagement and telemedicine

Engagement Models

01.

End-to-end project

02.

Staff Augmentation

03.

Agile Teams

Engagement Models

01.

End-to-end

02.

Staff Augmentation

03.

Agile Teams

Let's get in touch

Our Services

Product Development

Experience Design

Agile Teams

We think you’re the one

Tell us how we can help you.

Services

Our work

About Us

Careers

Insights

Get in touch

We think you’re the one

Tell us how we can help you.

Services

Our Work

About Us

Careers

Insight

Get in touch

Tell us how
we can help you.

Tell us how
we can help you.