UX and UI design are essential for standing out from the competition if you’re building a website or app. The design process is strategic, using a data-driven approach to identify users’ needs, reduce friction, and make the digital experience as appealing as possible.
The experience is what speaks to customers, not the flashy new technology or appearance of your product. It’s how your company interacts with customers, making your design the face of your brand. Here’s what you need to know about UX and UI design and how it can help your business.
What does a UX designer do?
The UX design process is strategic. It includes many stages but can generally be broken down into research, brainstorming, implementation, and reporting. Although each step usually follows the other, this design process can continue indefinitely, ensuring that you adapt to changes in the market or new developments within your company.
The research entails talking to your target audience, getting a feel for what they want in the design, and what design elements take priority. Or, research can be looking at your competition, understanding how your target audience perceives them and how the numbers reflect their competitiveness.
Now that you have the research to inform your strategy, you can use it to help brainstorm the best possible ways to achieve a design that fits your target audience like a glove. Brainstorming is about getting all the ideas out there, good and bad, and later using critical judgment to see which ones will stick.
Once we have the ideas you want to implement in the design, our agile teams work to express them digitally. In this stage, working prototypes can test the effectiveness of a design element and how it affects the function of your app or website. Interviews and tracking user experience from your target audience can give you critical data to inform your final design strategy.
Reporting is an ongoing process that looks at each aspect of your design and if it’s doing well or underperforming. Data like bounce rates, click-throughs, and conversion rates can be used to analyze and measure the success of your design, and split testing is used to weigh the effectiveness of one variation over another. The reporting often leads back to brainstorming.
The UX design process is cost-effective
It might be easy to make minor changes to your design once you have it up and running, but if you decide that your design isn’t working and you have to redo it completely, it will cost you a lot more money than getting it right the first time.
The UI/UX design process is flexible and human-focused, making this scenario a lot less likely. It plans for hiccups in the road, uses data to better understand what is and isn’t going to land, and streamlines the feedback process into effective changes. Ultimately, this strategy is more cost-effective for the simple reason that it produces a better product. With a carefully designed app or website, you can stand out from your competition, improve customer retention, and get more value out of your product in the long run.
Strategic design is essential for success>
UX and UI designs are essential to the success of most businesses today, especially as the COVID-19 pandemic has pushed interactions online. Having an easy-to-use website or app is the best way for your company to interact with customers now and in the future.
Over 50% of people say they wouldn’t buy from a brand that has a poorly designed website, including the mobile version. Google cites design as one of the most critical factors in determining whether or not a web user is likely to make a purchase or revisit a website in the future.
Tekton — your UX/UI design agency
Tekton Labs is a leader in UX/UI design. We work closely with clients, keeping them informed about important developments, and allowing for flexibility so your designs can adapt and change to new ideas.
Our deliverables usually include wireframes, visual design, interactive prototypes, user interviews, and user testing. We are people-focused, making the complicated simple through careful design.
Contact us to learn more about what we can do for you and your product vision to start making it a reality.